HONG KONG SECTIONS
ITE Group PLC is delighted to announce the launch of five exciting new trade fairs for sale and leasing of used machinery equipment. Specifically targeted at companies wishing to sell to manufactures that wish to start or increase production but have limited resources.
UMEL will break new ground and set unprecedented standards in the area of used machinery trade show. The significance of UMEL for exhibitors and visitors lies in the fact that, for the first time, small and medium sized companies will be given the opportunity to initiate industrial co-operation. Today, more than ever before, small and medium-sized businesses are having to contend withthe globalisation of market areas, by co-operating with efficient suppliers.
UMEL trade shows will also launch WEBCAST AUCTIONS to assist with the selling of machines and will also give exhibitors the opportunity to promote their web-sites at the Internet Café.
WHY HONG KONG
Chinese second hand equipment market has great potential to be exploited. Second-hand machinery & equipment is currently valued at $60 billion and with the increase of production facilities in China the market demand for second hand equipment will grow."
Hong Kong manufactures both industrial and electrical machinery and parts. The initial development of the industrial machinery industry was prompted by the rising local demand. Industrialisation of the Chinese mainland has provided an added boost to Hong Kong's machinery industry since the early 1980's.
Where will UMEL Hong Kong visitors come from?
A dedicated marketing promotion campaign is in place to attract key trade visitors from manufacturing companies who are interested in buying or leasing second hand and re-conditioned equipment and machinery for all industry sectors.
They will be attracted to the exhibition by carefully targeted visitor promotion campaign, which consists of the following:
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Personal visits to key customers |
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International VIP Buyer Programme |
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Extensive Coverage in Show Media Partners publications (editorial articles, pre-and post show reports) |
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International Trade and General Press Advertising Campaign |
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Trade Press Coverage (trade magazines and newspapers, National Associations newsletters) |
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National Press Advertising (newspapers, general business publications, radio, TV) |
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Pre Show Press Conference |
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Billboards |
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ITE UMEL Web Site |
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Direct mailing campaign of over 80,000 complimentary tickets to potential buyers and specifiers via the Organisers and Exhibitors for each UMEL show. |
HONG KONG SECTIONS