The
Moscow International Travel & Tourism
exhibition (21-24 March 2007) is to be
unveiled as an outstanding event to
showcase domestic and international destinations
and services to the valuable Russian tourist
market.
According to recent estimates from the
UNWTO, over 28 million Russians travelled
in 2005 and growth of over 12% is expected
over the next few years. These figures,
combined with the fact that Russian tourists
are considered amongst the highest spenders
in the world, means that the Russian market
is continuing to attract more attention
from the global travel trade.
MITT is the undisputed premier industry
event in Russia. In 2006, it hosted 1,496
international exhibiting companies from
111 countries and regions and 98,000 visitors.
This year again, the international Pavilions
2 and Forum host 65 National Group Stands;
hundreds of companies from the private
sectors, represent 67 % of the total space.
MITT is the only Russian travel event that
truly reflects the vibrancy and continuous
growth of the domestic and international
travel & tourism industry.
Expocentr - Pavilion 2 Hall 1
The strong outbound market will be interested
to see prominent stands from Greece,
Turkey, Cyprus and Bulgaria. Bulgaria,
which has increased its stand size for
the fourth consecutive year, is keen
to promote spa and wellness tourism in
order to expand their traditional client
base. Key tour operators to these regions
such as Libra Holidays, Zeus Travel,
Biblio Globus, Capsis Travel, Maxi Tours,
Mouzenidis as well as the famous Grecotel,
are located in the same hall. Corfuterra
Investments will make its first appearance
at the show.
MITT’s Senior Event and Sales Director,
Miss Frederique Maurell noted that, “the
Mediterranean regions are promoting themselves
aggressively to the Russian market and
their efforts are paying off. This region
is witnessing a growing number of visitors
and Turkey, Greece, Italy and France are
all amongst the top ten destinations for
Russians”.
Pavilion 2 Hall 2
Italy is one of the fastest growing destinations
for Russian travellers and this is highlighted
with ENIT confirming their stand of 800m² which
is surrounded by several Italian hotels
and tour operators such as Gartour, Larus
Viaggi, Luzhiniki Travel, Amanda Tours,
Karlson Tourism, Tour Parade, Sin Elite,
Groutas. Earlier this year, Alitalia
opened another regular daily flight between
Moscow and Milan.
Catalunya, Croatia, France, Spain, Malta
and Portugal are looking to offer new products
and more packages for the summer and winter
holidays to the trade buyers at MITT 2007.
Newcomers in Hall 2 include Tombolo Talasso,
Travco presenting online reservation systems,
Monaco Congress & Tourism, Cote Luxe & Unique
Yachting, Euro Company, Orco Hotels, Avis
Aviareps, Windjet, World Destinations,
the Italian region of Sardegna and Brescia
Tourism.
Pavilion 2 Hall 3
Some Eastern European countries, notably
the Czech Republic, are regaining their
popularity as holiday destinations. Maurell
confirms: “this is a noticeable
trend at MITT 2007 and the Czech Republic
stand has increased in size by 16%”.
Another country emerging from the shadows
of its neighbours as a popular destination
is Montenegro. Its wild beauty and the
large scale renovation of its tourist
infrastructure has secured a high season
of travel trade from Russian tourists.
UK, Switzerland, Austria, Romania, Slovenia,
Germany, Poland, Sweden, Serbia, Norway,
Finland as well as the Baltic States,
have also confirmed their attendance
at MITT 2007. The new destination of
Belgium -Flanders will be exhibiting
for the first time at MITT 2007.
Hall 3 has generated more demand from
the private sector in the form of individual
stands from regular participants such as
Hertz, HRS, Kuoni, Imperial Karlovy Vary
and Adex International; to first-time independent
stand holders including Incontrade, Swiss
Quality Hotels and Open Up; and to newcomers
such as Opera Hotels from Ukraine, Interhome
from Switzerland and SC Dana Hotel from
Romania.
The Forum at Expocentr
This hall, familiar to everyone as the
glass pyramid, will again feature long
haul destinations and hosts rapidly growing
destinations from the Middle East, Latin
America, the Far East, Asia Pacific and
Africa. These destinations represent
about one quarter of all international
participation at MITT and include Argentina,
Cuba, China, Dubai, Egypt, Fujeirah,
Hong Kong, India, Israel, Kenya, Korea,
Malaysia, Maldives, Mauritius, Morocco,
Papua New Guinea, Peru, South Africa,
Seychelles, Singapore, Tunisia, Syria,
Sharjah, Tanzania and Thailand. New destinations
at MITT 2007 incorporate RAK Tourism
UAE, Vietnam exhibiting with the Vietnam
National Tourism Administration, Zimbabwe
and the Nepal Tourism Board.
The private sector is also buoyant with
individual stands from Tropicana, Carthage
plus, Thai Airways, Taj Hotels, HTT, Bali
Pavilion and Focus Asia (whose stand increased
by over 50%) among many others. Unusual
Villas and Best Getaways will promote the
US market and are looking to make their
mark on the show alongside first-time exhibitors
Java Pavilion, Air Shagoon India, NCA Tours,
Kadavu resorts and I Travel Africa.
Frederique Maurell comments: “With
many companies and NTBs running offices
in Moscow, long haul destinations have
emerged as a strong competitor to the more ‘traditional’ destinations
in Europe.” She continues, “There
are now a huge variety of long haul packages
available to the Russian market. Visitors
will have plenty to see if they are looking
for holidays offering luxury, adventure,
beaches, cities, culture, entertainment,
relaxation and more.”
The Private Sector
Year after year, MITT attracts an impressive
number of exhibiting companies and provides
an injection of energy into the travel & tourism
industry in Russia. This year’s
main development at MITT 2007 is the
growing number of independent stands
from the private sector. This highlights
further progress for the market as more
companies have identified the potential
for business from a direct approach to
Russian buyers.
Pavilions 1 and 5
MITT always provides its visitors with
a full range of destinations and the
Russian inbound and domestic travel market
will be showcased in these busy pavilions.
A particular focus at MITT 2007 will be
given to inbound tourism through
a dedicated area in Pavilion
1.
Other Events
MITT has a great reputation for being a
place to establish business relationships. In
addition to the exhibition, the event
in 2007 will feature a series of seminars
and workshops as well as the spectacular
MITT Gala Dinner which will take place
at the legendary Yar Restaurant.
Notes:
MITT is a member of UN WTO, ICCA, ITTFA,
MPI, cecta and is an UFI approved event.
ITE Travel Exhibitions organise
Russia and Ukraine’s largest and
most significant travel exhibitions MITT
and UITT.
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