Austria identifies Central Europe as a major incoming market

Austria has identified Central Europe as one of its strongest incoming markets and has allocated to the region its largest promotional spend ever for a single geographical area. Austria Tourism plans to spend €2.26 million in seven Central European countries over the next three years. Between 2000 and 2005, arrivals from Poland, Hungary, the Czech Republic, Slovakia, Slovenia, Croatia and Romania increased by 47% on average and overnights grew by 49%.