Total Attendance - 42,000

(12,000 trade visitors, 30,000 public)

Sample based on 245 completed questionnaires amongst trade professionals.

  • 73% had direct specifying / purchasing authority on behalf of the     company
  • 81% attended the exhibition directly to conduct some form of     business
  • 80% stated they had established direct business contacts
  • 54% had already placed orders for business or completed some form     of business arrangement
  • 41% rated the standard of the exhibitor stands as excellent.
  • 52% rated the standard of the exhibitor stands as quite good.
  • 5% rated the standard of the exhibitor stands as average.
  • 2% rated the standard of the exhibitor stands as poor.

    Overall visitor ratings of MISS'98

  • 34 % rated the exhibition as excellent.
  • 51% rated the exhibition as very good.
  • 9% rated the exhibition as average.
  • 1% rated the exhibition as poor.