Launched in 1994, the MISS and MIBS exhibitions are established in Russia as the only truly international forums for the sporting goods and leisure marine industries. MISS and MIBS '99 surpassed previous years shows both in terms of their physical size and the quantity and quality of trade visitors. 93% of exhibitors believed the events had helped them to achieve or exceed their sales and marketing objectives.
The Russian market offers unrivaled commercial opportunities. The organisers recognise the need for MISS/ MIBS to expand even further in order to meet the increasing demand and so, in addition to developing and improving new sectors, the 2000 exhibition will incorporate new themes.
Also new for 2000 are live interactive demonstration areas which will attract increased media attention and visitor attendance. MIBS'99 has doubled in size, reflecting the increasing spend in water sports and marine activities; to satisfy the top-end Russian demand, the 1999 MIBS has an area dedicated to luxury Super Yachts.