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Where the IMAK-TATEF 2002 visitors will come from?
A dedicated marketing and promotion campaign is in place to attract key vivitors from within the manufacturing, automotive, aircraft construction, military hardware, electronics and electrotechnics, power, mining and shipping industries.
They will be attracted to the exibition by carefully targeted visitor promotion campaigns, which consist if the following.
- Personal visits to key customers
- International VIP Buyer Prigramme
- Extensive coverage in Show Media Partners puplications(editorial
articles, pre-and post show reports)
- International Trade and General Press Advertising Capaign
- Trade Press Advertising (newspapres, general business
publications, radio, TV)
- Pre-show Press Conference
- Billboards
- ITE Website
- Direct mailing campaign of over 80,000 complimentary
tickets to buyers and specifiers via the Organisers & Exhibitors for
each show.
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