Last year cosmetics and perfumery sales in Russia reached over $2 Billion.  These sales in the past have been concentrated in Moscow. Today this is not the case as Moscow's share of market sales have decreased from 63% in 1992 to only 28% in 1996. St. Petersburg is the second largest city of the Russian Federation and the gateway of the North West Region which has a population of 15 million. Sales of beauty products in St. Petersburg increased four times over the past four years and last year reached $81 million of which 90% were imported products.