RUSSIA,
THE BEST EMERGING MARKET
In hard economical situation Russian perfumery and cosmetics market is rapidly increasing and changing. Experts from the Russian Perfumery and Cosmetics Asssociation have estimated the Russian market potential at USD15-18 billion. Recent years have seen a revival of the cosmetics industry in St Petersburg. The number of companies producing perfumery and cosmetic goods is now three times higher than in 1991. The number of hairdressing and beauty salons has increased to over 400. This trend is deemed to continue, as the city, the second largest in Russia, is being increasingly seen as the western gateway to the country. Currently as much as 30% of Russia's overall imports and 25% of its exports, are carried out through St Petersburg. N.I.C.E./Ideal Beauty 98 is set to be a major trade event for the beauty industry in St. Petersburg. Mr Vladimir Salev, Director of the Russian Association of Cosmetics and Perfumery considers N.I.C.E./Ideal Beauty 98 to be "the event which will assist in the further development of international business relations, exchanging information about the trends and the latest technology, and the development of cosmetics, perfumery products and services in the Russian market". |