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Marketing Program Facts and Figures: World Food Moscow 2000


FACTS AND FIGURES

Results from exhibitor and visitor survey at World Food Moscow 2000 have shown that not only was there a high volume of visitors, but that the visitors were professional trade visitors who attended the exhibition in order to make contracts.

Quality of visitors

Exhibitors of World Food Moscow were surveyed about the quality of visitors, 66% rated the quality as good to very good.

"Attendance at World Food Moscow was good, the quality of visitors was excellent."
Mr Sharad, Melfoods, Russia

Number of visitors

Exhibitors were also asked how satisfied they were with the number if visitors that came to their stands, 69% felt that the number of visitors was good to very good.

  • 76% of visitors had direct purchasing authority on behalf of the company.
  • 81% of visitors attended the exhibition directly to conduct some form of business.
  • 68% of visitors stated they had established direct business contacts.
  • 88% of visitors will be influenced in future buying decisions by their visit to world food moscow 2000.