|
|
SUCCESS REPORT 2000
Russia's Most Prominent Showcase for Food and Drink
A Huge Success!
World Food Moscow 2000, the leading exhibition for food and drink, proved to be a giant hit at Moscow's Expo Centre. Over 46,600 visitors flooded through the doors to enjoy the wonderful spectacle that is World Food Moscow 2000.
The success of the show was highlighted by the huge response of exhibitors who stated that the show was the most important food exhibition in Russia.
THE FACTS & FIGURES
EXHIBITOR INFORMATION
550 exhibitors at World Food Moscow 2000
Exhibitors came from over 44 countries including national groups from the USA, France, Turkey, Norway, Ireland, India, Australia, Belgium, Germany, Hungary Canada, Sweden, Holland and Russia
Over half of the exhibitors have had sales activity in Russia for more than 5 years
45% of exhibitors have already secured their place at World Food Moscow 2001
Reasons for exhibiting at World Food Moscow Included
- Maintaining current business contacts
- Establishing new business contacts
- To create a presence in a new market
Exhibitors highest rating was the number of visitors and their quality.
Exhibitor Feedback
"World Food Moscow was excellent yeilding many new contacts. Attendance was good and we have booked again next year!"
Alex Wolf, IFW
"Fantastic show, the best of shows. Organisation on-site was wonderful. ITE staff were very helpful and always available when needed."
Tammy Connolly, U.S. Meat Federation
"World Food Moscow was very professional with good attendance over the five days."
Peter Jaspers, Export Vlaanderen
Main purpose of exhibiting
figures in percentages
How successful WorldFood Moscow 2000 Has been for establishing new business contacts
figures in percentages
General impression of the exhibition
figures in percentages
Quality and number of the visitors at World Food Moscow 2000
Quality of visitors
Exhibitors of World Food Moscow were surveyed about the quality of visitors, 66% rated the quality as good were very good.
Number of visitors
Exhibitors were also asked how satisfied they were with the number if visitors that came to their stands, 69% felt that the no. of visitors were good.
76% of visitors had direct speciting / purchasing authority on behalf of the company.
81% of visitors attended the exhibition directly to conduct some form of business.
68% of visitors stated they had established direct business contacts.
Visitor Promotion
More than 76% of trade visitors had Vital purchasing authority
88% of visitors will be influenced in future buying decisions by their visit to World Food Moscow 2000
Promotion campaign for WorldFood Moscow
70,000 direct mail invitations / tickets to qualified buyers
Billboards
Consumer magazines
Direct mailing to visitor database with pre-registration
Editorial and advertisements in local & international trade publications
Newspaper articles and advertisements
Posters around the city
Pre show press-conferences
Radio advertising
Telemarking campaign
The international VIP buyer programme
Trade magazines
Trade show visits
TV advertising
Exhibiting companies included��..
|
|