SUCCESS REPORT 2000

Russia's Most Prominent Showcase for Food and Drink

A Huge Success!

World Food Moscow 2000, the leading exhibition for food and drink, proved to be a giant hit at Moscow's Expo Centre. Over 46,600 visitors flooded through the doors to enjoy the wonderful spectacle that is World Food Moscow 2000.

The success of the show was highlighted by the huge response of exhibitors who stated that the show was the most important food exhibition in Russia.

THE FACTS & FIGURES

EXHIBITOR INFORMATION

  • 550 exhibitors at World Food Moscow 2000
  • Exhibitors came from over 44 countries including national groups     from the USA, France, Turkey, Norway, Ireland, India, Australia,     Belgium, Germany, Hungary Canada, Sweden, Holland and Russia
  • Over half of the exhibitors have had sales activity in Russia for     more than 5 years
  • 45% of exhibitors have already secured their place at World Food     Moscow 2001
  • Reasons for exhibiting at World Food Moscow Included
    • Maintaining current business contacts
    • Establishing new business contacts
    • To create a presence in a new market
  • Exhibitors highest rating was the number of visitors and their     quality.

    Exhibitor Feedback

    "World Food Moscow was excellent yeilding many new contacts. Attendance was good and we have booked again next year!"

    Alex Wolf, IFW

    "Fantastic show, the best of shows. Organisation on-site was wonderful. ITE staff were very helpful and always available when needed."

    Tammy Connolly, U.S. Meat Federation

    "World Food Moscow was very professional with good attendance over the five days."

    Peter Jaspers, Export Vlaanderen


    Main purpose of exhibiting
    figures in percentages

    How successful WorldFood Moscow 2000
    Has been for establishing new business contacts

    figures in percentages

    General impression of the exhibition
    figures in percentages


    Quality and number of the visitors at World Food Moscow 2000

    Quality of visitors
    Exhibitors of World Food Moscow were surveyed about the quality of visitors, 66% rated the quality as good were very good.

    Number of visitors
    Exhibitors were also asked how satisfied they were with the number if visitors that came to their stands, 69% felt that the no. of visitors were good.

  • 76% of visitors had direct speciting / purchasing authority on behalf     of the company.
  • 81% of visitors attended the exhibition directly to conduct some form     of business.
  • 68% of visitors stated they had established direct business contacts.

    Visitor Promotion

  • More than 76% of trade visitors had Vital purchasing authority
  • 88% of visitors will be influenced in future buying decisions by their     visit to World Food Moscow 2000

    Promotion campaign for WorldFood Moscow

  • 70,000 direct mail invitations / tickets to qualified buyers
  • Billboards
  • Consumer magazines
  • Direct mailing to visitor database with pre-registration
  • Editorial and advertisements in local & international trade     publications
  • Newspaper articles and advertisements
  • Posters around the city
  • Pre show press-conferences
  • Radio advertising
  • Telemarking campaign
  • The international VIP buyer programme
  • Trade magazines
  • Trade show visits
  • TV advertising

    Exhibiting companies included��..