100,000 Invitation Programme The International VIP Buyer Program Billboards Consumer and Trade publications Direct mailing to visitor database with pre-registration Full pre-show and post-show editorial coverage in the official trade journals for     World Food Ukraine 2001 World Food Ukraine 2001 web-site & buyers guide Editorial and advertisements in local & international trade publications Newspaper articles & advertisements Posters around the city Pre show press-conferences Telemarketing campaign Trade show visits