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NEWS FROM THE INDUSTRY

The Russian Drinks Market

  • The Russian soft drinks market is valued at $2,393 million
  • Russia has the largest beer market in Eastern Europe with an average annual consumption per head of 15 litres
  • The beer market in Russia has enormous potential for expansion as its huge population lags well behind most other countries in the world, in terms of consumption
  • At present Russia's beer market is valued at $1040 million with a volume of 2274 million litres
  • In 1999, over 5.5 million litres of alcoholic drinks were consumed in Russia
  • Over the past five years the Russian Federation has been the most dynamic market for alcoholic drinks in value
  • It is predicted that retail sales of alcoholic drinks will increase 8 - 15%
  • The total Russian vodka market is estimated to be 4 billion litres per year
  • In 1999, Russia topped the world spirit drinkers league

    (Source: BISNIS, US & Foreign Commercial Service and US Department of State 1999)

    The Russian Drinks Technology Market

  • The Russian market for alcohol production and bottling equipment has expanded as the Russian government drives through a policy of local production
  • Russia's alcohol producers are taking up the opportunity of greater governmental support and are shopping around for Western equipment
  • There are over 180 spirit plants in Russia producing 1.3 billion litres for spirit annually
  • There are over 300 breweries in Russia all demanding the latest in world-wide technology

    (Source: BISNIS, US & Foreign Commercial Service and US Department of State 1999)


    The Russian Drinks Dispense Market

  • In recent years Russia has seen a vast expansion in its hospitality industry
  • An estimated 15 million business and tourist visitors from the West or within the CIS visited Russia last year
  • As money pours into the industry from the government and private enterprises eager to capitalise on the huge potential of this market, hundreds of new pubs, bars and hotels are planned to open all requiring the latest drinks dispense and point-of-sale equipment
  • The Russian enthusiasm for British style pubs and American style bars is on the increase

    (Source: BISNIS, US & Foreign Commercial Service and US Department of State 1999)

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