ITC PRAGUE: MARKETING
There is no doubt that the cornerstone of every successful exhibition is attracting
high quality visitors. In the months preceding the event a powerful advertising
campaign will target trade professionals and qualified buyers. ITC 2002 will be
extensively advertised on TV and radio, by trade and 25 top business publications,
billboards, direct mail, and pre-exhibition press conference.
The ITC Prague Organisers, ITE U.K, and ITE Germany, are working with an extensive
database of key trade professionals, volume buyers, distributors and government
agencies to bring the latest B2B products, services and solution in the IT Internet
and Telecommunications sector together.
Organised by professionals. ITC is organised by ITE Group, a recognised leader
in conducting professional exhibitions world-wide. ITC 2001 was a great success:
160 companies from 24 countries presented their latest products and services to
more than 25,000 visitors.