The HUB has taken another step forward in October 2015 as it moved to Shanghai - the undisputed fashion capital of China. Taking place during Shanghai Fashion Week, The HUB hosts international names now targeting one of the world’s most sough-after growth markets, and create a platform for the best local designers.

The HUB caters to premium brands and designers keen to expand into the Asia-Pacific market. Specifically, our brands cover the categories of menswear, womenswear, footwear, accessories and lifestyle products. 

Brands that have exhibited at The HUB hail from all over the world, including the UK, Sweden, Italy, France, Denmark, USA, China, South Korea, Spain, Japan, Hong Kong and Australia.