Bett reinvigorated by new owners, ITE Group

Bett, the world’s leading EdTech show, is delighted to announce the launch of new initiatives for both clients and visitors; a restructure of its management team, as well as a partnership with Learnit, the new venture-backed conference for the global learning ecosystem.  The new owners of the Bett portfolio of shows, ITE Group plc, one of the world’s leading organisers of international exhibitions and conferences, will be putting substantial investment into the Bett UK show in January at Excel, as well as the Bett summits across the world and Bett Educar in Brazil.

Management Team

Rachel Brodie has been appointed to the new role of global Portfolio Director of Bett, effective from 1st October.  A former teacher, Rachel’s career has been dedicated to the education sector.  Rachel has worked on Bett since 2014 both on growing Bett’s international presence via global summits and on leading the UK show during some of its most successful years.  

Bett will become part of the Brands Division at ITE Group, which is run by Elizabeth Deeming, an international business leader, with a global remit to invest and grow the Brands portfolio.

The new leadership team will drive a number of important developments as part of ITE’s focus on delivering improved customer service for Bett clients. These new initiatives include a new global visitor and EdTech leader programme, new VIP services for our key accounts, new zoning and show floor layout, a spotlight section for exhibitors to display or launch products, and, new content streams dedicated to special educational needs and further education & higher education. We are also continuing our long-standing partnership with BESA.

Mark Shashoua, CEO of ITE Group, commented, “Bett is a truly global brand that we believe has an enormous potential for growth given the right investment. We are passionate about delivering best in class events and these initiatives that we are introducing will bring added value to this great show. Rachel’s knowledge of schools and teaching will be invaluable in her new role. I am confident that these changes will reinvigorate the global Bett brand.”

Today, we are also announcing a significant new partnership with Learnit, the new venture-backed conference for the global learning ecosystem.  The events will run concurrently, broadening the visitor pool to each event, further bolstering the week as the world’s most important meeting place for the entire global education community. 

Elizabeth Deeming, Director of Brands Division, ITE Group added, “I believe these initiatives create a great opportunity for further excellence both at a product and a team level and I look forward to seeing the success of the expanding Bett team.”

About ITE Group plc
ITE Group plc was founded in 1991 and is now one of the world’s leading organisers of international exhibitions and conferences.

ITE Group’s strategic vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. The Group recently launched its Transformation & Growth (TAG) programme, which is designed to transform the Company from a geographic-led business to a product-led business that focuses on market-leading events, wherever they are in the world. ITE strives to run the best shows and offer the best service to its customers throughout the world regardless of location. By putting exhibitors and visitors at the heart of everything we do, we plan to drive sustainable growth for our shareholders.

ITE Group is a public limited company and has been listed on the main market of the London Stock Exchange since 1998.

About Bett
Bett is the UK’s leading cross-sector education community. Every year Bett brings together 850 leading companies, 100 EdTech start-ups and over 35,000 learners and educators from around the globe. Bett’s mission is to bring together people, ideas, practices and technologies so that educators and learners can fulfil their potential.

Press Enquiries

Bett: Christian Kusi-Obodum at WithPR [email protected]
Learnit: Alice McDonnell [email protected]

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