ITE and Fiera Milano unite for HOMI Moscow
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HOMI, the home and lifestyle exhibition and heir to Macef, will launch later this year in Moscow following an alliance between Fiera Milano and ITE Russia.
The event, which will run from 15th to 18th October at the Crocus exhibition centre, will be jointly organised by the two companies, alongside the furniture exhibition, Isaloni.
“We are heavily committed to the HOMI project, both here in Milan and now with ITE in Moscow", says Fiera Milano CEO, Enrico Pazzali. “These are the initial stages of the internationalisation process for HOMI and the project will not stop with Russia. In 2015, we intend to take it to the USA and Asia.
“Our partnership with ITE is a very important element that gives us even more guarantees and confidence”.
ITE Moscow’s Deputy General Director, Mikhail Basheleishvili, said. “The agreement with Fiera Milano combines our deep knowledge of the Russian market with Italy’s leading trade fair group in the living and home design sector. This is a formidable combination, which we are very happy to be part of. The partnership will benefit both parties and more importantly, Russian buyers in the industry".
HOMI Moscow will be heavily influenced by Italian style but it will also be a showcase of excellence for home design ideas from all over the world from suppliers who are looking to make their mark in the Russian market.
ITE Press Service
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