Business at MosBuild surpasses exhibitors’ expectations
As MosBuild drew to a close, the mood amongst exhibitors was very positive, with optimistic predictions for their companies’ business in Russia.
This year’s exhibition took place on 31 March to 3 April and featured 2,483 companies representing 45 countries. Exhibitors demonstrated their latest products and future projects to 98,393 visitors. MosBuild is split into 26 individual, sector-specific exhibitions to ensure visitors can easily find the products that interest them and exhibitors receive a more targeted audience. As Russia’s biggest exhibition, MosBuild fills Moscow’s two largest exhibition centres, Expocentre and Crocus Expo.
Russia’s largest trade event was keenly anticipated by those involved in Russia’s building and interiors sector, as it is seen to provide an insight into the industries’ performance over the next year. According to the International Event Manager, Darryl Pawsey, many exhibitors expressed their concern that the global economic crisis would dominate discussions during the exhibition. However, most were surprised to find the mood much more positive than they expected.
Many exhibitors believed that it was an important time to be demonstrating strength in the market. Henri Hattingh from Tradewinds Parasol and Leisure explains, “The economic crisis is not a problem for us, I think it’s an opportunity to develop into new markets. I think it’s in bad times that you need to increase your market share… we have picked a good time to enter the market.”
Volker Guth from Deceuninck agrees and says that the financial downturn does not reflect the real demand in the windows market, “Only 20% of modern window manufacturers are in Russia… In the near future, I believe there will be a turnaround point… and the demand for windows will pick up very fast. And as a windows business we are here and ready for that moment!”
Many of MosBuild’s exhibitors return year after year, and, for them, it was simply ‘business as usual’. “For us, MosBuild is traditionally the place where we meet our clients from all over Russia, because everyone from Moscow to Vladivostok comes here to have meetings, to show our company achievements, to show our products, to increase our brand awareness”, says Marina Sidorina of Roca Santekhnika.
MosBuild 2010 will take place on 6-9 April in Moscow.
MosBuild is organised by ITE Group plc from its office in Moscow, supported by many other offices in the group. The exhibition forms part of a large portfolio of events organised by ITE every year in Russia, Ukraine, Kazakhstan, Algeria, Azerbaijan, China, Georgia, Kyrgyzstan, Mongolia, Tajikistan and Uzbekistan.
MosBuild is an ‘UFI Approved Event’ and is supported by:
Federal Council of the Russian Federation
State Duma for Industry, Construction & High-end Technology
Ministry for Regional Development of the Russian Federation
State Duma Commission for State Construction and
Government of the Moscow Region
Russian Union of Industrialists and Entrepreneurs
Association of Russian Constructors
Russian Union of Designers
Russian Union of Architects
Moscow Association of Entrepreneurs
For more information about MosBuild or ITE’s building events, please visit:www.mosbuild.com
For further information, please contact: Simona Jevdokimovaite, Marketing Executive, ITE Group plc, on tel: +44 207 596 5052 or email: firstname.lastname@example.org
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